Creative destruction or just plain destructive?
Creative destruction refers to the incessant product and process innovation mechanism by which new production units replace outdated ones.
When you hear the phrase, “shark tank,” like the ABC TV show Shark Tank, you immediately envision what we “know”: There’s going to be the smell of blood in the water.
In reality, sharks smell blood and “hear” a distressed or injured animal and go after it. They “feed” off of blood and distress.
In the animal kingdom, is this animalistic nature really what happens in the TV show or the marketplace?
Do we really see a swarm of businesses willing to gobble down or take apart other organizations?
To a certain degree, yes, but in reality, this is not the case.
Chaos or creative destruction?
In reality, while jobs do go away and businesses do close, they do so less because of the a shark feed of gobbling up and pure chaos, but it is about creative destruction, taking resources and serving others with it.
Yes, there is cruel and “blood letting” of resources that could be used elsewhere, but in most cases, it’s really a community of commerce.
Community of commerce
My friend and fellow author and business mentor, Jan Verhoeff, describes her home town, and specifically the neighborhood she grew up in, as a community of commerce. In one home had an accounting business, another was a web designer, another was a auto mechanic, and still another was someone who went to the city dump and gathered up thrown away pallets and tore them down to sell as firewood.
In her neighborhood, there were about 12-14 homes, each one had a business in it. She had what most communities, towns, and cities have: A Community of Commerce.
It was/is not a shark feed, it was each person and family depending on each other to make the community survive and grow.
It’s called creative destruction. Here is a great example.
The above video shows turning trash into treasure, helping someone’s life based on repurposing resources into another solution. That is being in business, being an entrepreneur.
So, what are you going to create?