When it comes to getting an education in the educational marketplace, I was encouraged growing up to, “Get your degree, even a Masters,” and it would open doors for me with getting a job.
But the model my parents provided was “get a job and retire.” It was not, “Go and create wealth for you and others.” My education was, “get a job,” not create wealth.
What about starting a business? Is the “egghead” (a person who is highly academic or studious; an intellectual) route the right way for me? Most educational institutions are academic, and less about getting things done.
Even with a Masters, the education provided did NOT adequately prepare me for what I needed to accomplish to start a business. Even the mantra of “write a business plan” is outdated today. Most of their business content was overkill, but missed out on significant issues, such as the negatives of preparing to be ripped off or having fraud committed by vendors and customers. They never discussed these issues in class, but it WILL happen to you.
I have made this statement numerous times to those that have graduated from college, “Colleges will teach you the CRAFT of your business (medicine, law, writing, computer programming, etc.), they will NOT teach you the BUSINESS of your craft (marketing, sales, etc.). Nearly EVERYONE I say this to agrees 100% with my statement.
What does this mean? Don’t look to educational institutions, even some coaches, to provide you the necessary content to start a business within 30, 60, or 90 days and be profitable. They’re focused on you getting a job, not starting a business or startup. And even if they were helping you start a business, their content is too expensive, some costing over $5,000.00 for their courses. Who has $5,00.00 lying around to give to someone that probably never started their own business?
I have spent THOUSANDS of dollars, too, on “coaches” that, while good, still didn’t adequately prepare me for getting my business off the ground, let alone sustaining it.
What I WILL provide in my upcoming “Startups On Main Street” workshop, is all of the good content that others don’t tell you, the necessary disciplines that will keep you IN business and OUT of trouble with others and be profitable.
Watch this space for more.
To your success.