Don’t let a life struggle or a business disaster take you down.
- Know a good market when you find it.
- Think residual. Market to the same folks again.
- Never leave a client behind.
- Take turns in leadership. Sometimes, follow well.
- Be strong and confident.
- Encourage and be encouraged always.
- Life isn’t easy, do it anyway.
Your clients are counting on you to find a marketing strategy that works, because they need what you offer. Don’t let them down.
Flapping Beyond the Struggle to Fly
How are marketing strategies for your business like geese taking flight? Geese struggle to get off the water, running and flapping to get into the air. Then they fly for a long time – they know the most work, is getting into flight. Let me share the marketing secret with you…
All that honking you hear when a flock of geese fly over, is encouragement. They’re encouraging each other to keep flying. Now, those of us who know geese, understand that it’s generally a noise geese make when they lunge forward, because they’re exerting a tremendous amount of effort. But the honking encourages other geese to keep lunging too. The longer they’re in flight, the more they honk.
However, here’s a point you need to know. When the leader is at the point of the V, he doesn’t honk. When he takes the lead, he isn’t honking, he’s flying. The other geese keep honking to encourage and motivate him to keep flying.
Encouragement can take you where you need to be. Seriously. More often than not, when I feel like I can’t get through the day, all it takes is a little encouragement to go on. As a leader, it’s your job to listen and know where you’re taking your team. You don’t have to talk all the time, sometimes you need to listen.